MARKETING-CLOUD-PERSONALIZATION RELIABLE EXAM CAMP - MARKETING-CLOUD-PERSONALIZATION KNOWLEDGE POINTS

Marketing-Cloud-Personalization Reliable Exam Camp - Marketing-Cloud-Personalization Knowledge Points

Marketing-Cloud-Personalization Reliable Exam Camp - Marketing-Cloud-Personalization Knowledge Points

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q27-Q32):

NEW QUESTION # 27
Which two options are valid use cases for a segment?
Choose 2 answers

  • A. Identifying users who abandoned a shopping cart today
  • B. Identifying users for activation within an integrated Demand Side Platform
  • C. Identifying users who have purchased a certain value in a specified time period
  • D. Identifying users who viewed a YouTube advertising campaign

Answer: C,D


NEW QUESTION # 28
How many total global goals and filters can you define for your dataset in IS?

  • A. Unlimited
  • B. 300 total between filters and goals
  • C. 25 filers and 25 goals
  • D. 64 total for both filters and goals

Answer: D


NEW QUESTION # 29
What are the three primary areas of data stored in IS which represent a company's key business informative?

  • A. Operational information
  • B. Statstical tracking of KPI's
  • C. Employee performance
  • D. Shadow catalog information
  • E. User behaviour

Answer: B,D,E


NEW QUESTION # 30
What are two types that real time interaction management helps marketers to personalize the customer

  • A. Data Storage
  • B. Data Aggregation
  • C. Next best Action
  • D. Orchestration

Answer: C,D

Explanation:
Real-time interaction managementin Interaction Studio helps marketers personalize the customer experience by:
* Next Best Action (Answer C):
* Recommends the most relevant content, offer, or action for a user based on real-time data and predictive models.
* Orchestration (Answer D):
* Ensures personalized messages are delivered across all channels seamlessly, maintaining a consistent customer journey.
References:
* Salesforce Interaction Studio Documentation - Real-Time Interaction Management


NEW QUESTION # 31
What are three features of the WebSDK when deployed on a website?

  • A. Loading data from ETL feeds
  • B. Identity and cookie management
  • C. Configure filters and goals
  • D. Sitemapping for data collection
  • E. Rendering campaign for personalisation

Answer: B,D,E

Explanation:
* Rendering Campaign for Personalization:
* WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.


NEW QUESTION # 32
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